Customer Support Transformation
Fabien Dupont

Building and Scaling Support
for Live Digital Products

I help gaming and live-service companies design structured customer support operations that scale. From first hire to global coverage.

The Problem

Scaling Support Is Where Most Companies Break.

Your ticket volume doubled. Then it doubled again. What started as a shared inbox became a patchwork of tools across three time zones, none of them talking to each other.

Routing is manual. Escalations depend on whoever happens to be online. Your knowledge base exists in theory but nobody maintains it. The BPO you hired last year handles volume but not quality, and their contract is up for renewal with no performance baseline to evaluate against.

Meanwhile, your founders are still reviewing escalations. Your Head of Product is fielding support questions in Slack. And every new market you enter adds another layer of complexity that your current structure was never designed to absorb.

This is not a people problem. It is a structural one. And it does not resolve itself with growth. It compounds.
The Approach

The Build & Scale Framework

Every engagement follows the same structural logic. A three-phase progression from reactive support to an intelligent, scalable operation.

PHASE 01

Foundation & Structure

Establish governance, consolidate tooling, and define clear role ownership.

Consistent processes, measurable baselines, and a support function that no longer depends on individual heroics.
PHASE 02

Optimisation & Automation

Redesign routing logic, automate repetitive workflows, and industrialise the knowledge base.

Faster resolution, reduced manual workload, and agents focused on complex issues that require human judgement.
PHASE 03

Intelligent Scaling

Deploy AI-assisted translation, workforce forecasting, and global quality standards.

Multilingual support at scale, predictive capacity, and cost curves that flatten as you grow.

This framework is the foundation of every engagement. The detail adapts to your operation. The progression does not. Explore the full framework

Proven Results

Measurable Impact

56%
Reduction
Tickets requiring
manual handling
-6h
First Response Time
After AI translation
deployment
-9h
Resolution Time
Average resolution
improvement
50K
Tickets / Month
Fully automated
without agent input
18
Languages
Supported across
global operations
350K
Tickets / Month
Managed at peak
operational scale

Results from a global support transformation at Wargaming. Read the full case study

Clients

Who This Is For

Gaming studios
launching live-service titles where player support is scaling beyond what the development team can manage.
SaaS companies
entering international markets with customer bases that now span languages, time zones, and regulatory environments.
VC-backed startups
crossing the growth threshold where ad-hoc support breaks, and investors are asking about operational maturity.
Early-stage teams
building support from scratch and wanting the structure right from the start, not after the first crisis.
Consolidating teams
across regions, tools, and vendors into a single coherent operation.
If your support function is outgrowing its current structure, or if you are building one for the first time, this work is designed for that moment.
How I Work

Independent. Well Connected.

I lead every engagement personally. Strategy is never delegated to junior staff or passed to a partner firm.

When your situation requires specialist capability (a trusted BPO for regional coverage, localisation expertise for a new market, or automation engineering for a complex integration) I activate the right people from a network I have built over years of operating in this space.

I have no platform allegiances. No preferred vendor list. No referral arrangements. My recommendations are based entirely on what your operation needs.

Learn about the network

Ready to Structure Your Support Properly?

A 30-minute discovery call. No commitment, no pitch deck. Just a structured conversation about where your support operation is today and what it would take to get it where it needs to be.

Book a Discovery Call